Presentation Schedule
Redefining Instructional Development Workflows Through AI-Enhanced Faculty Support (107294)
Friday, 10 July 2026 15:30
Session: Poster Session 2
Room: Brunei Gallery (Ground Floor)
Presentation Type:Poster Presentation
Instructional designers in higher education often support faculty through professional development, pedagogy across learning environments, multimedia development, learning technology consultation, and course design. As online and hybrid offerings expand, these responsibilities often become diffuse, leading to inefficient workflows, unclear role boundaries, and increased faculty burden.
This presentation explores how one instructional design team redefined its workflows and roles to create a more streamlined model for supporting faculty who teach online courses, with a deliberate focus on the development phase of instructional design. In response to growing demand and limited capacity, the team adopted a role-aligned approach in which instructional designers specialize in specific phases of the course design and development process, with some roles intentionally centered on course development and the strategic use of GenAI. This reorganization improved internal efficiency, clarified faculty expectations, and increased course quality.
In conjunction with this change, the team intentionally integrated generative artificial intelligence (GenAI) tools throughout the development phase. GenAI was leveraged to support tasks such as content drafting, multimedia scripting, animation and video creation, significantly reducing the cognitive and time demands placed on instructors. GenAI functioned as a design accelerator, allowing developers to focus more deeply on learning experience design and faculty partnership.
The presentation will highlight lessons learned, challenges encountered, and practical considerations for developing GenAI content in higher education settings. Attendees will leave with transferable strategies for redefining instructional development process.
Authors:
Brooke Marton McGowin, Virginia Tech, United States
About the Presenter(s)
Dr Brooke Marton McGowin is currently at Virginia Tech in United States
Connect on Linkedin
https://www.linkedin.com/in/brookemarton/
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